Ale Wiecek is a respected voice for the emerging space of Human-Centered Design, Design Thinking, and Customer Experience Design. Her international roots and multinational experience in Digital Transformation and User Experience have been a vital part of Ale’s 20 years’ experience working across three continents.
Ale is on a mission to eradicate poor customer and employee experience by bringing her expertise on topics such as Empathy, Customer and User Experience Mapping, Digital Transformation, and Design Thinking to small and large businesses and organisations.
Over the last few years, Ale has completed several digital and customer experience transformation projects across government and non-government organisations with the objective of increasing customer engagement, acquisition and retention while ensuring employees have a voice in the future of their businesses.
Ale has worked with a range of clients including TransLink, Fox Sports, eHealth, Metro North, TUH, ERM Power, Queensland Health, Urban Utilities, RACQ, Canstar, SIMPRO, Red Eye Apps, Ladbrokes, Flight Centre, Cievents, NSW Finance Services & Innovation, Stockland, Mater Hospital and more.
Ale’s strong background in taking care of complex Omni-Channel projects has allowed her to gain a rich perspective on resilience, technology, employee experience and transformation.
Combining her deep understanding of both empathic and strategic techniques, Ale continues to impress her audiences by providing them with measurable solutions to their real-world problems. Ale and her team have provided consulting services, training and facilitation, and solved a diverse range of Digital, Customer Experience and Employee Experience problems using Design Thinking as a framework and applying tools such as customer and user journey maps.
Ale loves the colour blue, working out (she is one of those lady warriors at the gym), naps, a good book, music (‘Despacito’), French movies, hot dogs, advocating for mental health, travelling, waking up at 4 a.m. and making her bed to perfection every day. She is a mum of two, a wife, and spending time with her little family (manic, stressful and adorable all at the same time) is all she wants.