Adam Ferrier is the founder, an agency that creates ‘measured magic’, and was ranked 2021 number one Creative Agency in the world by industry publication BestAds – the first time awarded to an Australian agency. Leading Australian publication Mumbrella also lists the agency as a Full Service, Creative, and PR 2021 Agency of the Year (the only time an agency has ever won all three titles in one year).
Adam is one of Australia’s leading consumer psychologists, a brand strategist and an authority on behavioural bconomics. He’s the author of The Advertising Effect: How to change behaviour (Oxford) and Stop Listening to the Customer: Try hearing your brand instead (Wiley). No stranger to the TV screen of Australia, Adam is a regular panellist on the Gruen Transfer, 7’s Sunrise, and 10’s The Project.
As the creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world’s major advertising shows. He created the successful board game The Analyst (translated into four languages), space; an unconference where ‘ideas meet influence’, and the social cause agency DOA (Decade of Action). Adam also co-hosts Black T-Shirts, a podcast that delivers XXL creativity for marketers.
An unstoppable force in the Australian advertising landscape, Adam’s hands delegate the keys to embrace evidence-based creativity – whether to buy, perform or change – through cognitive behavioural psychology, hardcore creativity and a deep understanding of behavioural economics.
As a speaker, Adam brings his experience working with many of Australia’s and the world’s top brands to introduce unconventional award-winning, and effective ideas – all created by combining his passion for creativity and expertise within behavioural science.