Brent Smart
- Business
- Creativity / Innovation
- Culture Change
- Marketing
Telstra’s Chief Marketing Officer Brent Smart is an award-winning marketer and dynamic speaker, known for his insights on creativity and cultivating culture. With a global perspective shaped by his role as CEO of Saatchi & Saatchi in New York, Brent has a history of working on iconic American brands like Cheerios, Tide, and Walmart.
Brent has redefined success in brand strategy through his innovative approach and deep industry experience. Before Telstra, he served as CMO of insurance giant IAG, where he transformed NRMA from Australia’s 36th to the 5th strongest brand, collecting over 100 major creative awards, including the prestigious Grand Effie.
As an active CMO, he shares real-life case studies on brand strategy, fostering a creative culture, and thriving in today’s saturated content landscape.
A confident keynote speaker, Brent has taken the stage at top events like Procter & Gamble’s North American Marketing Summit and SxSW, and he’s a familiar presence at marketing conferences such as Mumbrella 360 and CMO Summit. He also guest lectures at prestigious institutions, including Wharton and NYU Stern.
Co-host of the popular podcast Black T-Shirts, alongside Adam Ferrier, Brent excels in interview and conversational formats, bringing creativity in business to life. He frequently runs brand workshops and has shared his expertise with leading teams at Commonwealth Bank, McDonald's, and Channel Nine.
- Why Digital Marketing Sucks
- Why the biggest risk in business is taking no risks
- Hard on the work, kind to the people
- Too much content, not enough time
- Fight the Blanding with distinctive Branding
On behalf of ESOMAR and our 2,400 delegates, our heartfelt thanks for your keynote, Brent. You shared a story that was wonderfully engaging and touched the heart of the audience.
Thought-provoking, passionate and entertaining, Brent is a brilliant speaker. Every time he’s spoken at our events, he challenges the audience with genuinely fresh, insightful and compelling ideas, that are backed by his world-class experience and expertise. If you’re looking for someone safe, Brent is not for you.
There is no better speaker on brand-led business transformation in the world than Brent Smart. His ability to marry creativity, effectiveness, and purpose is exceptional. Get him for your next gig, he’ll inspire and give extremely useful and actionable insights.