Daniel Allen experienced the devastating loss of a friend to suicide in 2016. In response, he and his friend Edward Ross started TradeMutt. Together they created funky, eye-catching shirts to help start a conversation about blue-collar working men’s mental health.

The business donates 50 per cent of profits to charitable organisations and social initiatives.

By July 2021, TradeMutt had enabled 9,825 people to access early intervention mental health support. It’s also provided more than 22,000 hours of disability employment and $3 million in mental health support. It funds about 700 hours of mental health conversations each month.

TradeMutt has won Australian Men’s Health Awards, including Best Men’s Mental Health Project. Daniel and Edward made Queensland’s 2021 Top 20 Under 40 list of business entrepreneurs.

With their Funky Shirt Fridays now an Australia-wide ritual, Daniel and Edward are making men’s mental health a priority – one conversation at a time.