Sarah McPhail
- Authenticity
- Consultant / Coaching
- Customer Experience
- Facilitator
- Female Speaker
- Workshops
Sarah McPhail is a hospitality sales specialist, facilitator, speaker with 20 years’ experience in hotel conference, events and business development.
Sarah is passionate about making sales simple, practical and human. She delivers engaging sessions on prospecting, sales conversations, relationships, follow-up, objections and the everyday fundamentals that help businesses generate more opportunities.
As a current board member, Sarah also brings first-hand experience of governance, leadership and the broader responsibilities of working at a board level.
Down-to-earth, relatable and highly practical, Sarah brings real-world experience and plenty of straight-talking sales advice to the room with a focus on giving people tools they can put into practice immediately.
- Sales Fundamentals
I had the pleasure of attending Sarah's Sales Workshop for the events industry and it was outstanding. Sarah has a way of making sales feel a lot less scary and breaks down the tasks and buts and bolts of sales and planning. She has a passion for the events industry and is really well equipped with the passion, knowledge and experience to support sales teams in delivering results. I highly recommend her as a workshop presenter and facilitator.
I have had the pleasure of attending a couple of Sarah's workshops and I found them very insightful and well structured. It is an excellent investment of your time leaving you walking away with more confidence and enthusiasm towards effective lead generation and how to successfully convert them into sales. Sarah is an absolute wealth of knowledge and creates such a welcoming environment making it so easy to share experiences, ask questions and have an open discussion. At no point did the workshop feel rushed or overwhelming. One of the most valuable takeaways for me was the approach to lead generation which is achievable to incorporate into daily business operations. The suggested generation tactics were clear using real world examples and practical advice. It was also great to be able to make new connections with like minded professionals from within our industry and hear how they’re tackling some challenges which we hadn’t considered.