A 2012 Gallup Poll found that a staggering 87% of employees are either ‘not engaged’ or are ‘actively disengaged’ at work. It would seem that they’re making a ‘dying’ instead of a ‘living’ in their jobs. As a result, companies across the globe are experiencing a culture crisis like never before.
So how do we turn that tragic statistic around?
Carolyn Tate believes the answer lies in radically reorienting people and the companies they work for towards a higher purpose than profit. She believes it is the most powerful pathway to retaining and attracting the best and brightest people and guaranteeing the longevity and profitability of any company.
Purpose is both the glue of an organisation and the guiding north-star – ever present yet never reachable. Purpose answers the most fundamental core truths; Why are we here? What is the contribution we are making? How is the world better because we exist?
How are we shifting our organisation from a ‘better than the competition’ paradigm to a ‘better for the world’ paradigm?
In the next 10 years a higher purpose will become as essential to a company as breathing is to us humans. Companies that don’t put humanity and the planet before their pocket, will simply not survive, let alone thrive. The successful leaders of tomorrow will be the ones to awaken purpose in themselves, their company and their people.
This is not about sacrificing profit in the name of purpose but about ‘profiting on purpose’ by bringing your company back to its humanness.
Carolyn has been living, breathing and studying purpose for the past five years. She is a keynote speaker on the topics of Conscious Marketing and Profit on Purpose, which was delivered as a TEDx talk for Telstra in 2015. She is also the author of Conscious Marketing, the founder of The Slow School of Business, a founding member of Conscious Capitalism and her company is a Certified B Corporation.
Carolyn has a bold vision to bring a higher purpose than profit to the business world and she has some very interesting strategies to share on how companies can do just that. Interested?
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