Claire Madden is a leading voice internationally on Generation Z. As an author, social researcher, keynote speaker and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials.
Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Claire is commissioned by some of the largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.
As a media commentator, Claire is regularly interviewed on prominent television programs including The Drum, The Project, SBS News, The Today Show, SkyNews, Sunrise and The Morning Show, as well as on the radio and in print media. Claire is on the board of a financial services company and is also a PhD candidate, studying the impact of Gen Z and work.
SOCIAL, CULTURAL, GENERATIONAL...GLOBAL!
In addition to massive demographic change, the world is undergoing huge generational change. From the Baby Boomers and Generation X and Generation Y, it is now Generation Z and Generation Alpha that are emerging. These new generations are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever.
They are the up-agers, with influence beyond their years.
They are the tweens, the teens, the youth and young adults of our global society.
They are today’s students, the emerging employees and a consumer force in their own right with unprecedented influence over parental purchases.
They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders.
They comprise nearly 2 billion people globally, and they don’t just represent the future, they’re creating it. To understand the trends, to respond to the changes, and to be positioned to thrive in these changing times, it is essential to understand these next gens. Claire's keynotes address the needs of each of these groups and shows us how we can best engage, communicate, recruit and work with, and sell to. Her latest book 'Hello Gen Z' was released in 2017.