Claire Madden is a social researcher based in Sydney. Armed with her research methodologies, business acumen and communication skills, Claire effectively bridges the gap between the emerging generations and the business leaders and educators of today.
She is a next-gen expert, fluent in the social media, youth culture, and engagement styles of these global generations, and a professional in interpreting what this means for educators, managers and marketers. With academic qualifications in communications and postgraduate studies in leadership, Claire brings robust,
research-based content to her engaging presentations and consulting.
As a social commentator, she has been interviewed on these topics on prominent television programs Sunrise and The Morning Show, as well as on the radio and in the print media.
Claire has delivered professional development sessions for school and tertiary teachers, given keynote addresses at conferences as well as board room strategy sessions. From conducting training days for corporate and not for profit clients, to addressing students, training rising leaders and facilitating youth panels, Claire is in a unique position to understand the emerging generations and communicate the key engagement strategies.
Additionally, Claire manages research commissioned by some of Australia’s largest organisations giving her an informed perspective on the emerging social trends shaping Australia’s future.
SOCIAL, CULTURAL, GENERATIONAL...GLOBAL!
In addition to massive demographic change, the world is undergoing huge generational change. From the Baby Boomers and Generation X and Generation Y, it is now Generation Z and Generation Alpha that are emerging. These new generations are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever.
They are the up-agers, with influence beyond their years.
They are the tweens, the teens, the youth and young adults of our global society.
They are today’s students, the emerging employees and a consumer force in their own right with unprecedented influence over parental purchases.
They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders.
They comprise nearly 2 billion people globally, and they don’t just represent the future, they’re creating it. To understand the trends, to respond to the changes, and to be positioned to thrive in these changing times, it is essential to understand these next gens. Claire's keynotes address the needs of each of these groups and shows us how we can best engage, communicate, recruit and work with, and sell to. Her latest book 'Hello Gen Z' was released in 2017.