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David Staughton Travels from Melbourne, VIC

David Staughton


  • Advertising
  • Branding
  • Communication
  • Customer Service
  • Franchise
  • Marketing
  • Motivational
  • Retail
  • Sales

Dave Staughton is an Award-winning businessman, MC and conference presenter who is an expert at growing small businesses - especially in turbulent times.  A walking library of real-life business experiences, he inspires audiences with his funny & memorable stories, passion and enthusiasm for overcoming the many challenges of running a small business.

David has over 30 years’ "Hands-on" experience in a broad range of industries including mining, retailing, hospitality, tourism, medical & business consulting. He's been passionate about small businesses since starting work in the family-owned hardware store at age six.

David originally qualified as a scientist and worked for five of Australia's largest mining companies. Then he left to start his own hospitality business. In 15 years, he grew a multi-million dollar hospitality and tourism group in Victoria, Australia employing over 200 staff and catering for more than 2000 weddings and events.

In 2001, David successfully sold his businesses and has since been helping other businesses get better results. He has shown owners and managers how to energise their team, attract and delight more customers and significantly increase their sales results all year round using the SSS “serve, sell and satisfy” program.

He presents and consults on small business improvement strategies with a focus on customer service, sales growth and staffing – to live a better life.

Dave has grown many SME businesses, coached business leaders and teams and has assisted many Associations and SME groups. He has been responsible for multi-million dollar sales turnarounds and helped several businesses grow big enough to get listed on the ASX.

As a best-selling author and expert, David has contributed to books on Sales, Small Business and most recently The VIP Principle – about the long-term business benefits of continuous service improvement and systemising.

Dave is a highly entertaining presenter and has been performing in front of an audience for over 20 years. As an experienced International Conference Speaker he has presented to over 750 Audiences in 10 different Countries. For the last 12 years, Dave has been busy speaking and mentoring specialist plastic surgeons worldwide and is the CEO of Specialist Practice Excellence.

Keynote Titles

  • How to Find More Growth Opportunities
  • How to Sell More in Turbulent Times
  • How to Make More Sales All Year Round (Overcome Seasonality)
  • How to Find, Keep and Motivate Staff


Dave was truly fantastic! He was voted best speaker at the conference and all delegates absolutely loved him! An amazing, inspirational, highly intelligent, and very funny human being! The presentation was captivating, informative and left the audience dying for more! I honestly can’t say enough about Dave- he is truly fabulous!

ASPYA Manager

Excellent, Excellent, Excellent! – The extent of just how far Dave Staughton exceeded our expectations cannot be expressed! We are eternally grateful for his massive contribution to the great success of our conference. The guy just seems to know everything and has a unique and thoroughly interesting technique in getting his messages across. Dave went beyond his contracted time and continued to motivate our delegates by contributing to other sessions for hours after his keynote had finished. Without doubt the conference highlight. Don’t think – just book him!

TOFS Conference Organiser


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