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Trust - The Most Important Capability for Companies to Flourish in the Next Decade Posted on October 24, 2018 in Leadership Development

Are leaders developing the wrong capability?
New research suggests they may be. 

Written by David Penglase 

A recent PWC study has found ‘the most important capability for companies to flourish in the coming decade will not be innovation or agility, but the ability to build TRUST!’

What we know from an array of research on trust is that trust impacts almost every measure of success in our professional and personal life.

But just saying trust is important doesn’t cut it. We need to get more specific about trust and hold ourselves and others accountable for ensuring trust is a core value that is observable and applied through decisions and actions at every level of an organisation. 

First, we need to focus on our confidence for SELF-TRUST.

This is an area most organisations ignore – at their peril.

Without high self-trust across organisational employees and leaders, the other two core types of trust (trust in others, and earning others’ trust) become difficult, if not impossible to develop.

The second type of trust is the courage required to TRUST IN OTHERS.

This spiral of unintentional dis-trust in others has reached epidemic levels within the corporate world and one of the major causes of the increasingly reported levels of anxiety, stress and mental illness within organisations.

The third core type of trust is the combined character and competence to EARN OTHERS’ TRUST.

This is where much of the corporate world is slowly coming to terms with as being core to their capacity to build a thriving organisation.

Five ways every organisation, no matter how large or small, can proactively earn trust are:

1. Focus on what you want FOR your customers, not what you want from them

2. Constantly ask how any decision or action will protect or enhance your reputation

3. Get clear on what you can and can’t promise and deliver on that

4. Act ethically at all times

5. Hold everyone within the organisation accountable for points 1 to 4. 



David Penglase is a world-class 'Hall of Fame' conference keynote speaker, masterclass presenter and positive psychology researcher who is fascinated by the power of intentional action on personal and professional success. His keynote presentations are high energy, content-rich, funny and leave audiences wanting more. If you would like to know more about David's conference presentations or workplace training options contact me for more information, click here.

Are you looking to create an amazing impact at your next conference? Contact the team at Great Expectation, call 1300 55 64 69.