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JoAnna Ferrari Travels from Melbourne, VIC


  • Leadership
  • Overcoming Adversity

JoAnna Ferrari is The Transition Specialist. Joanna has transitioned and reinvented herself over 21 times during her life. She has transitioned from child to entrepreneur at 15, from sciences to entertainment and model at 21, from sales to executive at 34, from executive to international speaker/author at 38, moving her life from Chicago to Australia culminating in her most significant transition in 2013 from male to female. It was during this transition JoAnna had to draw on all her… courage, beliefs, survival instincts and fortitude as she went from broke and depressed back to trusted executive coach, author and speaker.

JoAnna is not only savvy about transitions and performance coaching, she is a wickedly sassy storyteller. Her stories are funny, bold inspiring adventures of personal experiences that are provocative and memorable. More importantly, they move an audience to feel and embrace, not just hear her message. She calls this “The JoAnna Ferrari Experience”. 

JoAnna lives by an idea that many people only give lip service to “You can be, do and have anything you wholeheartedly put your attention to”. But to truly live this way, you must be willing to explore, experiment and express yourself in brave new ways. This single idea has been the key in her reinventing herself and in transforming businesses, teams and individual clients. She has used the ideas she teaches to become a highly successful executive in numerous businesses, to consult to businesses in over 140 different industries, to train sales teams in five countries, to become a highly requested and referred performance coach for top executives and to transition her life and her gender. 


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