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Tom Skotidas Travels from Sydney, NSW

Tom Skotidas


  • Branding
  • Business
  • Communication
  • Marketing
  • Sales
  • Social Media
  • Technology

Tom Skotidas is one of the world's leading experts in Social Selling: the process of generating B2B sales leads using social networks, such as LinkedIn and Twitter.

Tom's story is powerful: from 2007 to 2011, he headed business development for a small digital firm of just two staff turning over $500,000 in annual client billings. In just under four years, Tom built the firm into a major digital agency, boasting 20 staff and $7 million in annual client billings.

Remarkably, $3,500,000 (50%) of the agency's annual billings came from clients that Tom identified, connected with, met, and nurtured using social networks.

In April 2011, Tom launched Skotidas, Asia Pacific's first agency to specialise in Social Selling for B2B organisations.

Today, Tom and his agency work with global B2B organisations, training and enabling their sales forces to use social networks to connect with their prospects, build online relationships, and convert these into meetings, pipeline, and revenue.

Since the agency’s launch, Tom's clients have connected with thousands of senior decision makers, secured hundreds of qualified sales meetings, and as a direct result, generated millions of dollars in sales pipeline.

His clients include the world's leading B2B brands in IT, Financial Services, Computer Software, Telecommunications, Publishing, and Travel. These include Google, Oracle, SingTel, ANZ Bank, Telstra, CA, and many other global organisations.

Tom is a sought-after public speaker on Social Selling and B2B Social Media Marketing. He has been regularly interviewed by Bloomberg and Sky News, and has presented at CeBIT, iStrategy, mUmBRELLA, and other major conferences throughout Asia Pacific.

Tom's content includes:

•How to set up LinkedIn and Twitter profiles to grow your personal brand and company brand throughout your target market

•Use LinkedIn and Twitter search tools to identify high-quality prospects from within your target market

•Generate hundreds of LinkedIn connections and Twitter followers with potential customers, partner, and influencers

•Source fresh, relevant content that educates and influences your target market

•Use free social network tools to engage your connections, influence their opinion, and grow your brand awareness

•Convert these prospects into qualified leads; i.e. generate business meetings

•Track and measure your social media efforts, from click to lead to ROI

Tom’s leading expertise on the phenomena of Social Selling and B2B Social Media Marketing make him a key individual for senior executives, marketers, and sales professionals to learn from.

Keynote Titles

  • Social Selling (Linkedin, Twitter) for Marketers
  • Social Selling (Linkedin, Twitter) for Sales Professionals
  • Developing an Extraordinary Personal Brand using Digital & Social
  • How to Grow Relationships and Sales, using Digital & Social
  • Understanding and Connecting with the Modern Buyer


Based on his reputation in B2B social media lead generation, I invited Tom in February 2011 to be a guest speaker at the Australian Fashion Export Cluster, sponsored by Fashion Future and Austrade.Tom captivated the audience of fashion businesses with his insightful and inspiring social media presentation. He gave valuable strategies and tactics for tapping into social networks to generate sales leads and partner leads. Tom's approach to B2B social media is clearly focussed on achieving business outcomes and financial results, but he is also very genuine in how he teaches interaction with prospects, partners, and suppliers. Highly recommended as a speaker and consultant.


I was a participant in one of Tom's B2B Social Media Lead Generation courses in 2010. I found the session useful for many reasons. Tom organised the content in a clear, concise and entertaining manner. The exercises he gave to each individual were relevant and useful far beyond the time he spent with the group. He also demonstrated his B2B lead generation skills through case studies and personal experience. Tom's first-hand experience and corporate training style made for a great course, which in my opinion is second to none in the industry. If you are serious about learning and applying the strategies and tactics of B2B lead generation through social networks, Tom is, in my opinion, the leading consultant in the Australian market.

The Interactive Group

I’ve worked with Skotidas in past roles and won’t hesitate to work with them in the future. Their passion and knowledge of Social Selling is second to none, they know how to make sure sales teams “get it” and most importantly focus on the ultimate outcome of building pipeline and creating revenue. Programs that I have run with Skotidas have led to meetings with C-Level contacts in accounts and industries we previously had no engagement with. These meetings led to quality pipeline that resulted in new business revenue – a clear cut return on investment. Social Selling is no longer optional in my opinion and the success of working with Skotidas has proven that.




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