Cameron commenced his career as a junior administrator at the Melbourne Football Club in 1982. He was later appointed Recruiting Manager. In 1987 the Demons made the finals for the first time in 23 years, and were Grand Finalists the following year. Cameron recruited the majority of this winning squad including future captains and All Australian players Gary Lyon, Todd Viney and David Neitz.
Cameron is also a first class speaker who is much sought after for corporate, sporting and government conferences and events.
He strongly parallels the sporting and business techniques required for success. His presentations are an extremely effective combination of information, motivation and entertainment.
In 1988, Cameron was appointed General Manager of the Richmond Football Club – the youngest person to hold this position in the history of the competition, and held this role for six years.
The Tigers were wooden spooners the previous year, and in deep financial difficulty. In 1990, Cameron oversaw the Save our Skin (SOS) fundraising campaign that effectively save the club from bankruptcy.
In 1995, Richmond made the finals for the first time in 13 years. Cameron was appointed as Chief Executive Officer of the Melbourne Football Club immediately following the failed merger with Hawthorn.
In 1998, the Demons made the finals having finished last the previous year, and were Grand Finalists in 2000. Cameron resigned from this position and was appointed CEO of afl.com.au, the AFL’s official internet site, before accepting the position as Chief Executive Office of the Fremantle Football Club in 2001.
Cameron has overseen the transformation of the Dockers, who today are debt free, and was first time finalists in 2003. Cameron has experienced the highs and lows of AFL football. He has been able to benefit from working with some of the game’s most powerful personalities including Ron Barassi, Kevin Sheedy, Allan Jeans and Eddie McGuire. He is now forging his own reputation as an influential person in a tough and uncompromising competition.