Slider Icon

Sales Trainers

Sales Coaching

Three Tips for Effective Sales Coaching Programs

Sales coaching is an important part of any business that relies heavily on sales. Of course, you’re going to hire the salespeople in whom you have the most confidence, but whether or not they can sell your product effectively is really a matter of coaching. You can teach your team on your own, or you can invest in one of many sales coaching programs that exist around the globe. If you’re in Australia, there are sales coaching programs in Brisbane, sales coaching programs in Sydney and sales coaching programs in Melbourne to suit your needs. Whether you are performing sales coaching on your own or hiring a third party company to coach your team for you, there are three important ways to maximise the success in your sales training programs.

All sales training and sales management training programs will help your business in the end.

Whether you invest in a sales training program in Brisbane or sales management courses in Sydney, your sales team will come out more knowledgeable in the end. However, to maximise the positive outcome of any sales management courses, you should make sure they are tailored to your specific business and industry. Generic sales coaching might help a company that sells a generic product, but for companies with more complicated products to sell, a more complicated approach might need to be taken. If, for example, you own a bank in Australia, you might look into sales management training in Sydney for your team. However, since financing is probably complex and difficult to understand at first, there will be extra steps you should add to the generic program to enhance results. Training your team when you have complex lending programs will not be as simple as finding reputable sales training programs in Sydney. You will need to take the extra steps of tailoring it to your particular business and products.

Another important way to take advantage of a sales training program is to make sure it is separate from performance management. Performance management is an important part of any business, and it involves making sure goals are consistently and effectively being met. However, if you are paying for a sales management program or even if you are spending the time to do it on your own, make sure you don’t include a performance management aspect. While such management has its place, you should focus on coaching your team about how to make sales without focusing on their previous behaviour. Sales training should be a way to look towards the future instead of dwelling on the past. If your company is in Melbourne, for example, and needs some sales training but you are having trouble separating it from performance management, it’s time to hire a professional. You should seek out sales training programs in Melbourne or sales management courses in Melbourne to show your team how to make sales without analysing their actual performance. Sales management training in Melbourne is easy to find, and it will be well worth the expense.

Effective sales coaching does not end when the program is over.

To coach your team effectively, you need to follow up on the results and make sure your team is following through with what they learned. If you’re using a professional program, this will not only keep the good results going for as long as possible, but it will also give you a good idea as to how effective the program was that you signed up for. Say your business is in Brisbane, and you’re looking to improve sales, so you look into training programs. You’ll sign up for reputable sales management training in Brisbane, and your team will complete the first level of the course. By following up, you’ll be able to see if it’s worth moving on to the next level with the same company or if you should look for different sales management courses in Brisbane next time. Not all sales training is created equally, so following up will show you which courses work best for your company.

Sales coaching is an excellent way to improve your business and lift company morale. Whether you hire professionals or coach your team on your own, it is important to make sure any sales training is specifically tailored and focused on the future. It is also important that you, as the leader, follow up with the team to ensure that the coaching was effective.


Anoop Anchal

Travels From Brisbane, QLD

Anoop Anchal is a business owner, trainer and passionate advocate of creating the right sales process for your business. He knows that running...

Mark Carter

Travels From Sydney, NSW

Mark Carter is an international keynote speaker, trainer, author and coach. He has over 25 years’ experience as a global learning and development...

David Ferrier

Travels From Adelaide, SA

David started his working career as a jackaroo on horse back, literally living out of a swag, 200 km out of Alice in the desert on the Northern...

Chris Helder

Travels From Sunshine Coast, QLD

Chris Helder is a world class keynote speaker and master storyteller. Chris’ presentations give individuals and organisations the tools...

Michael Kies

Travels From Adelaide, SA

Michael Kies is proof that when life presents us with challenges it is the unreasonable person who makes progress and thrives. Raised on a vineyard...

John Lees

Travels From San Francisco, USA

John Lees is a speaker, trainer and consultant specialising in sales & marketing; author of 11 books on business development and a regular contributor...

Michael Licenblat

Travels From Melbourne, VIC

Michael Licenblat is a resilience expert who builds pressure proof cultures and high-performance teams that bounce back fast from challenges,...

Search by Category