Billy Tucker is the owner of Digital Consultancy and Incubation business 57 Signals Pty Ltd, as well as Managing Director of Cirrus Business Media, a large B2B publishing firm, and owner of Yabbit, an online feedback business that operates exclusively for American Express. He is also retained as a Board level adviser by a number of well-known retail businesses, such as Kmart, where he advises on innovation and eCommerce. In 2013, Billy co-founded an incubation business for QBE called Beyond Insurance that supported a shift toward agile product development in QBE’s Consumer Insurance business.
Previously Billy was the Founder and CEO of Cudo Pty Ltd, a Startup that was funded by Microsoft and Channel Nine and a leading online retail business.
Prior to founding Cudo in 2010, Billy worked for Microsoft where he helped launch the Xbox business in 2001 in London, before leading the Bing Search business across Asia.
Billy specialises in Digital, Startups and Corporate transformation and has spoken internationally on these topics at a number of marquee events.
Billy's signature keynote presentation is 57 Signals -
Every business, offline or on, generously receives up to 57 Signals from a prospective client at the point they touch your business, those signals are there to be read and understood allowing your offering to be optimised in real time - maximising the likelihood of purchase.
Find and adjust to just 5 Signals for short term gain, build a strategy to address all 57 to change your business altogether.
Finding and exploiting these signals contributed greatly to the success at Cudo, Billy helps retailers across multiple industries about finding this kind of value from their existing data.