Danielle Lewis, is CEO and Co-Founder of Scrunch. Scrunch is a technology platform that connects influencers with brands. Her technology allows companies to identify which influencers’ [and their promotional efforts] actually result in greater sales. Danielle speaks about the twists and turns involved throughout her entire startup journey.
In 2010 Danielle Founded the Brisbane Threads website to showcase the city’s fashion, beauty, food and lifestyle offerings, and she remains the Editor. In 2016, and only 2 years into their start-up journey, Scrunch expanded their presence to New York, to tap into the $70 billion dollar digital advertising market in the USA.
With over 20 million influencers on Scrunch‘s platform, and over 10 billion blogs and posts indexed, it’s a comprehensive tool that enables companies to rank influencers and optimise their marketing spend.
Scrunch launched in late 2014, and since then has raised $3Million in capital, built a world-class team and launched a SaaS platform in Australia and the US, setting up HQ in Brisbane, Australia.
Scrunch is helping brands and agencies across the globe to connect and collaborate with the perfect Influencers via engaging influencer marketing campaigns. Scrunch has quickly become an industry favourite and are on track to be the next big thing in the world of startups.
Danielle and her team have been proven to be game-changers in the influencer world, taking on massive advertising campaigns, collaborating with the likes of Vogue, Publicis Mojo and NewsCorp. They're challenging the conventional ways of marketing using their unique brand fingerprinting technology, by automatically connecting and measuring data from social channels to identify a brand's true audience.
With the use of Brand Fingerprinting Scrunch embraces social media and digital content to its fullest capacity. Scrunch gives brands the power to search for the right influencers and give influencers the opportunity to engage and excite their audiences with incredible collaborations.