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David Hefter Travels from Brisbane, QLD

David Hefter


  • Advertising
  • Branding
  • Change Management
  • Consultant / Coaching
  • Creativity / Innovation
  • Engagement
  • Leadership
  • Marketing
  • Relationships
  • Resilience
  • Sales
  • Work Environments

Who is David Hefter – and what could he possibly teach me about success in business?

How does a 30+ year career in the ‘cut-throat, fast paced, dynamic, intangible, challenging, “You are only as good as your last breath” world of Media, Marketing and Advertising help me?

How do you find the “the ones with purpose, honesty and integrity” and manage them to greatness?

How do you build Australia’s most successful and awarded sales team in this environment?

How do you build relationships with customers that will potentially change their business and sometimes lives?

How do you derive purpose from a business and build a culture of engagement and success?

How then do you create a consistent, engaged, driven, high performance team in a world constantly shifting?

Starting as an on air broadcaster at the ripe old age of 17, and ending up as a senior executive at one of Australia’s leading media companies – David Hefter has had a unique insight and career into what breeds success in this flighty, ego driven, crazy, often shallow, but a hell of a lot of fun, business. 

Make no mistake – it’s a high performance, cutting edge environment and it’s dog eat dog. But with over $650M in sales, and still growing, he might just have some ideas to help improve your business, team and results.

David has worked with literally hundreds of businesses, delivered countless presentations and spoken at conferences nationally and internationally about driving extraordinary results from ordinary circumstances.

As an active sales development consultant he knows what it takes to make a difference in today’s marketplace.

David’s objective with each keynote, workshop or sales seminar is to focus on what he calls P + P = P (People + Purpose = Profit). Educating and motivating audiences with strong, simple common sense content. His workshops and coaching seminars are designed to provide each participant with an opportunity to learn more about how to really impact on business culture and performance – providing clarity of purpose and empowering people to deliver.

David has had a long involvement in the advertising, entertainment and media industries, in Australia and over 30+ years has held various leadership positions. He has been a broadcaster, a television director and producer for the Nine Entertainment Company, Sales Director of radio stations Kiss97.3 and 4KQ in Brisbane, General Manager of a digital marketing group BJB Global and National Sales Director for the Australian Radio Network.

Keynote Titles

  • Advertising/Branding - what's the difference?
  • SME Marketing - bootstrap, shoestring, start-up
  • Digital - the do's and don'ts
  • Digital v Analogue - reports of my death are greatly exaggerated
  • Goal setting / Visualisation
  • Resilience - how to star in the tough times
  • Change management | Management change
  • People, Purpose, Profit
  • What's Your Way? Sales, success, culture


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