Who's Tim? Does He Really Have Any Idea? Fair questions indeed. Tim has over 20-years of extensive and diverse experience in Marketing Communications.
As a marketing speaker Tim Reid shows business owners how to get serious results through the use of leading edge marketing communication concepts and techniques. Techniques that, in his experience as a long time marketing speaker and coach, the vast majority of businesses simply aren’t even aware of … and those that are achieve totally unexpected returns from their marketing efforts.
His experience has taught him the following truths that are the inspiration for his own business.
INNOVATION BEATS ADVERTISING. Decades ago you could build a business on the back of a great ad campaign. No longer, consumers are smarter. Advertising is horrendously expensive. And alternatives abound. As someone insightful soul once said, “The best advertisement is a great product (or service).”
CREATE DON'T COMPETE. Too many businesses try to keep up with their competition. This results in a whole lot of ‘me too’ businesses that find themselves competing on price and constantly increasing their marketing spend. Now that’s a tough way to make a buck. Successful companies tell their own story and create their own opportunities.
CHALLENGE YOUR CATEGORY. Look around and see what other companies are doing in completely unrelated fields.
THAT ELUSIVE KILLER IDEA MAY BE RIGHT IN FRONT OF YOUR NOSE. The day-to-day mayhem of business often means that opportunities are missed. When was the last time you asked your receptionist what changes they would make if they were running the show? Try it…you’d be amazed at the answers.
Prior to starting his own business was employed by a number of large corporate companies in various positions from advertising, marketing, fundraising, sponsorship and event management.