Russell White's experience in the Driver Training and Road Safety Industry spans more than 27 years and he is widely regarded as one of Australia's leading Road Safety advocates. He is an accomplished MC and a highly engaging Keynote Speaker.
In addition to his primary role as the managing director of Driver Safety Australia, he is also an author, speaker and regular media commentator on road safety and general motoring issues.
Russell has appeared on a number of television programs including A Current Affair, Today, 60 Minutes, Sunrise and The Project.
Governments at both State and Federal levels have sought Russell’s views on Road Safety issues. He has presented papers at hearings for the Queensland Travel Safe Committee and the Transport and Regional Policy Committee at Parliament House in Canberra.
Russell White’s experience in the road safety field is unique. His career encompasses a broad range of skills and expertise across a wide range of road safety matters.
He has also been at the forefront of some of the most recent research into driver training, biomechanics and human factors.
In addition to his work in the driver training field, Russell is also the founder and CEO of the Australian Road Safety Foundation.
Russell’s vision, innovation and long term experience makes him a “one of kind” in the road safety industry.
Russell's passion for driving and improving safety on our roads has resulted in the creation of four road safety activities.
Driver Safety Australia
Based on the Gold Coast, Russell's company has a number of key national objectives, which focus on all aspects of road safety, Fleet safety, public awareness via the media, driver education and specific vehicle events such as drive programs etc.
Their unique on-line driver-training program is arguably the most comprehensive interactive driver educational tool available today. It is poised to revolutionise the driver-training field and will save lives.
Driver Safety Australia also provide driving based team building activities, themed race days or automotive themed dinners, hero display cars, simulators, drive days and themed presentations.
Australian Road Safety Foundation
The Australian Road Safety Foundation is a not for profit organisation dedicated to improving road safety awareness, enhancing driver education and reducing the impact of road trauma. It undertakes a range of activities to improve road safety outcomes, develop research and educational programs and works to persuade policy makers to address road safety issues.
The foundation acts as a central agency for a range of road safety related events. These activities currently include the Fatality Free Friday Campaign and the Australian Road Safety Awards.
Fatality Free Friday
Russell founded Fatality Free Friday, which is based on a Community Mobilization Strategy to increase public awareness and action on the issue of road safety. The inaugural Fatality Free Friday was held on the 27th of April 2007 and coincided with the first United Nations Global Road Safety Week. The initiative was established in Queensland and was expanded into a national event.
Fatality Free Friday provides a unique opportunity to raise community awareness on road trauma and is Australia’s only national community based road safety program.
Australian Road Safety Awards
The awards are designed to acknowledge the achievements of leading road safety stakeholders and provide an opportunity to formally recognise their commitment to improving road safety outcomes.
Establishing the awards program also provides a powerful motivation tool to further encourage ongoing professional development for corporate organisations, community engagement and individual action in reducing road trauma.