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Rose Herceg Travels from Sydney, NSW

Rose Herceg


  • Author
  • Business
  • Consumer Trends
  • Futurist
  • Society / Social Trends
  • Strategy and Planning

Rose Herceg has built a career as one of Australia’s most respected futurists and social forecasters.

Rose’s first business, Pophouse launched in 1999, became known as Australia’s best regarded company for innovation, social trends and business strategy. In 2007, Rose sold her company to the STW Group.

In 2015, Rose was appointed as the Chief Strategy Officer for the STW Group, now called WPP AUNZ after its merger with global creative tech powerhouse WPP.

Prior to becoming President of WPP in Australia and New Zealand, Rose was Chief Strategy Officer of WPP AUNZ. In this role, she led client-facing activity at the WPP level, helping to deliver the company’s integrated offer of communications, experience, commerce and technology across its network of agencies.

In February 2022, Rose was appointed President of WPP, Australia and New Zealand.

Rose has written three books – her latest ‘The Power Book’ has been translated into several languages and is selling in Europe, Asia and the Middle East and is now launched in the US market.

Rose received the Small Businesswoman of the Year Award from Prime Minister John Howard in 2002.

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