1300 55 64 69

Tom Potter Travels from Brisbane, QLD


  • Business Success
  • Change Management
  • Customer Service
  • Food / Wine
  • Franchise
  • Leadership
  • Marketing
  • Motivational
  • Retail
  • Sales
  • Success
  • Top Speakers

Innovator and Leader - Inspiration, Change and Cutting Through To Your Customers

Tom Potter, founder of Australian owned Eagle Boys Pizza, left school at 15 and found himself jobless at 23.  He opened his first pizza shop in Albury, New South Wales in 1987 and proceeded to build the business to become Australia and New Zealand’s largest privately owned pizza company. 

Tom is a country boy, starting his business with a minimal education and very little money behind him.  Tom built Eagle Boys to become one of Australia’s home-grown retail and franchise successes, through radical change, innovation and at times unusual business and marketing tactics.  Along the way, Eagle Boys won various National Franchising Awards and Tom was awarded with the Australian Financial Review’s Young Business Person of the Year.  He was chosen to give the valedictorian speech at his graduation class at Harvard Business School. 

Tom is one of Australia’s most outstanding retailers, entrepreneurs and inspirational leaders and his straightforward, no nonsense approach endears audiences to be inspired to change and cut through the clutter to achieve higher results at all levels. 

Tom can reveal his trail of trials, tribulations and triumphs at your next luncheon, conference, workshop or after-dinner occasion and will tailor his speech to the required audience. 

Tom’s points of difference:

He’s an adaptive speaker who relates just as well to the average bloke in the street to the high level /high stress executive looking for the simple answers and solutions to today’s fast moving environment. His is a life time story told with great humour passion and fun from a small business in country Australia  to Australia and New Zealand’s largest privately owned pizza company. 

Tom won’t talk “at you” – your business or your industry …..he brings the small and subtle anecdotes from a library of failures and successes he has personally experienced. Rarely do you get to see the true entrepreneur in his most raw form - with war stories /armed robberies/corporate stoushes with international competitive conglomerates and tying in a 20 year journey with both a start and a finish to the battles and wars.

Keynote Titles

  • The Eagle Boys story: a 20 year journey
  • Change and evolution - how to lead your team into a successful
  • Standing Out Like a Zebra amongst the Horses
  • What customers want
  • Marketing that works
  • Guerrilla marketing
  • Leadership


On behalf of us all at Toshiba, thanks again for your entertaining and engaging address this morning. Based on the feedback received from our customers, really hit the mark.nIt was great to meet you and we appreciated the time you gave everyone.nCongratulations on all your achievements and thank you for being so generous in sharing your experiences.


We had over 400 people at our conference engaged in Tom’s presentation. The mixture of life experience and relevant stories resonated with our members.nTom did a break out session with our High Achieving members and really cut through with messages about how to grow and lead a dynamic business.

Astute Group – Financial Services

Tom Potter has the ability to connect to all levels. His life story is inspirational. A true fighter- Passionate about people and product. Hands on, practical and successful. From a Baker to the Founder of one of the Country’s most successful Franchises. His presentation was motivational leaving me with a blueprint for life. – “Life is about doing things, not having things.

Victoria Foodco Group Pty Ltd



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