Slider Icon

Justin Herald Travels from Sydney, NSW

Justin Herald


  • Author
  • Business Success
  • Customer Service
  • Entrepreneur
  • Motivational
  • Retail
  • Small Business
  • Success

At the age of 25 with only $50 to his name, Justin Herald set about changing the course of his life.  Justin created Attitude Inc, a clothing brand that became an international licensing success that turned over in excess of $20 million per year.  Justin’s success was so well noted that he was named the “INTERNATIONAL ENTREPRENEUR OF THE YEAR” for 2005.

He recently was also awarded the Future Leaders Award, which recognises him as being one of the 50 most influential leaders of the next generation in Australia.

He is also Managing Director Customer Culture, one of Australia’s leading customer service training companies, that not only teaches staff around the world “how” to give great service, but more importantly, “why” it is needed.

He also is the author of 8 international bestselling books. He also personally mentors over 100 business owners each year.

Justin is regarded as one of Australia’s most sought-after speakers with engagements booked all over the country and overseas speaking in front of 150,000 people each year. This has proven a game changer with the companies that engage Justin and his team.

He is in high demand as a Corporate and Conference speaker and is respected as one of Australia’s leading authors on getting more out of life. Justin currently speaks at over 100 conferences each year and he also personally mentors over 100 business owners each year
In addition to the success of Attitude Gear®, Justin has produced his own products. Justin first released his business/motivational book in April 2003. Within 3 weeks “Would you like Attitude with that?” hit the bestsellers list. Justin’s much anticipated sequel, “So what are you waiting for?”, was released in May 2004 with an overwhelming response. He has gone on to write another 6 more best selling books.  

Due to the amazing success and growth of his business, Justin is constantly in the media spotlight. His story has been shown on such TV shows as A Current Affair, Small Business Show, The Today Show, Today Tonight, Sunrise and is also a special business mentor for Koshies Business Builders TV show. He is constantly interviewed and highlighted both on radio stations and throughout the print media, e.g. The Age, and the Daily Telegraph, and many more. The Sydney Morning Herald describes Justin as “One of Australia’s brightest marketing success stories”.

Keynote Titles

  • Secret Sauce Service
  • It's all about Attitude
  • 2023 – The Year of The Customer – Creating a competitive edge
  • Old School Is The New Norm
  • The Cycle Of A Sale
  • How To Grow A Business Without Spending A Cent – The Attitude Story
  • The Art Of Adaption – When Uncertainty Is The New Certainty


Justin is the best speaker we have ever had for any of our conferences. His content, delivery, style and messages rang plenty of bells and enabled us to end the conference on a high note. Thank you for making it such a success.


I've worked with and seen some of the world's greatest motivational speakers and let me tell you...Justin is the real deal! His presentation smacks you into reality and you re-think your approach to life and business. If you want to entertain, motivate, educate and inspire your delegates, put Justin on stage!

Harvey Events

Thank you Justin for presenting at our staff conference on The Cycle of a Sale. Your content was absolutely perfect for them and even we the management learnt new things and great new ways to re-engage with our clients. The staff have already implemented many principles that you shared.

Nexgen Group Call Centre Operations



* marked fields are mandatory
* marked fields are mandatory