Yvette Adams is a serial entrepreneur and a multi-award-winning businesswoman including winning the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Businesswoman’s in Queensland in 2010.
Yvette has started six businesses, two of which she has since sold.
The first was a newspaper that she started at the age of just 17 years old which she sold to an American entrepreneur after the first issue! She created her second business and first e-commerce site in 2002 – an online tee-shirt business. Within one month of launching she received a Government Grant and won a website award.
She lived and worked around the world for a seven-year stint from 1998 to 2004, with stints working for magazines and newspapers, including a yearlong travel writing round-the-world assignment.
In 2004 she settled in Australia and in 2007, just 7 weeks after the birth of her second child she launched a creative services agency from the study nook of her home. In just her first year of business she won the Queensland Small Business Champions Young Entrepreneur Award and has since gone on to win or be a finalist in numerous other local, regional and national business awards.
Her level of expertise and delivery style has been recognised by Government and has seen her develop and deliver webinars, workings and programs for numerous Government departments, the most notable of which, the GetUpToSpeed program has up skilled 1000’s of people with essential digital skills, and which gained her company the Access & Digital Skills Award at the ANZIAs in 2014 (Australian New Zealand Internet Awards).
She has assisted thousands of business owners to either get online or succeed online and either establish or grow their businesses. She has consulted hundreds of businesses in New Zealand, the UK and Australia on their online strategies and built many websites and assisted business owners to commercialise their products and business ideas.
Yvette is a twice published author and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. Her most recent book was published in 2014 and is titled ‘No Kidding – Why Our Kids Know More About Us Than Technology and What We Need To Do About It’ with much media coverage.
She was a committee member of the Australian Institute of Company Directors Sunshine Coast branch from 2014 and Chair from 2016 - 2018. She was also on the Sunshine Coast Council’s Knowledge and Professional Services task force for 4 years, becoming the Chair in 2016 until mid-2018.
In 2019 she became one of only eight official Facebook Community Trainers in Australia and New Zealand and recently passed Facebook’s new Digital Marketing Associate Certification which is the most rigorous and reliable measure of Facebook advertising competency, and the only certification officially recognised by Facebook.
With her appeal to young audiences and their influencers (parents, carers, teachers and more) she has been brought in to motivate and speak at many schools, fundraisers and more.
Through her motivational speaking in front of teenagers and students (as well as the people who work with them) she has inspired and informed young audiences of all backgrounds and genders across the country.
Yvette is a highly accomplished and versatile young motivational speaker and is as comfortable talking about her personal journey of starting her first business at 17 and selling it, as she is about her personal struggles of having people take her seriously as a young ambitious female on her way to the top.
Yvette is widely recognised as one of Australia’s leading female entrepreneurs and as such is regularly called on to inspire and motivate female audiences.
Yvette is a strong advocate for diversity and female leadership. Similar to the leadership of New Zealand Prime Minister Jacinda Arden (Yvette’s birth country), Yvette is a firm believer in the power of leading in an authentic manner in line with her core values including kindness and the wellbeing of the whole person, and has many stories of how she has demonstrated this in her career, and been challenged on it.