Brent Smart

Topics

• Business
• Creativity / Innovation
• Culture Change
• Marketing

Email Profile Print Profile Enquire

Telstra’s Chief Marketing Officer Brent Smart is an award-winning marketer and dynamic speaker, known for his insights on creativity and cultivating culture. With a global perspective shaped by his role as CEO of Saatchi & Saatchi in New York, Brent has a history of working on iconic American brands like Cheerios, Tide, and Walmart.

Brent has redefined success in brand strategy through his innovative approach and deep industry experience. Before Telstra, he served as CMO of insurance giant IAG, where he transformed NRMA from Australia’s 36th to the 5th strongest brand, collecting over 100 major creative awards, including the prestigious Grand Effie.

As an active CMO, he shares real-life case studies on brand strategy, fostering a creative culture, and thriving in today’s saturated content landscape.

A confident keynote speaker, Brent has taken the stage at top events like Procter & Gamble’s North American Marketing Summit and SxSW, and he’s a familiar presence at marketing conferences such as Mumbrella 360 and CMO Summit. He also guest lectures at prestigious institutions, including Wharton and NYU Stern.

Co-host of the popular podcast Black T-Shirts, alongside Adam Ferrier, Brent excels in interview and conversational formats, bringing creativity in business to life. He frequently runs brand workshops and has shared his expertise with leading teams at Commonwealth Bank, McDonald's, and Channel Nine.