Effie Zahos is one of Australia’s leading personal finance commentators, known for her no-nonsense approach, she has a knack for making money matters simple. She has more than two decades of experience in consumer finance including banking, finance and property.
She started out in banking before making the jump to journalism as head researcher for the Money show and was named editor of Money magazine in 2006.
A regular finance expert on The Today Show, A Current Affair and Sky Business News and on radio stations around Australia, Effie specialises in helping Aussies get ahead through personal finance tips and consumer banking awareness.
Effie is the author of a children’s financial literacy book, The Great $20 Adventure.
She is also the author of a children’s financial literacy book, The Great $20 Adventure, A Real Girl’s Guide to Money: From Converse to Louboutins and Ditch the Debt & Get Rich.
She was editor of Money magazine until 2019, having helped establish it in 1999 when talking about money in a fun, casual way wasn’t the norm.
As Editor-at Large of Canstar, Australia's biggest financial comparison site, she continues to help Aussies make the most of what they have.
Passionate about financial literacy, Effie sits on the board of directors for Ecstra, a not-for-profit organisation committed to building the financial capability of all Australians within a fair financial system and is an independent Director of InvestSMART.
She holds a Bachelor of Economics Degree from the University of Queensland.
Effie is also the proud mother of two reformed spenders.