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Katherine Sampson Travels from Melbourne, VIC

Katherine Sampson


  • Achievements
  • Branding
  • Business
  • Customer Service
  • Female Speaker
  • Food / Wine
  • Franchise
  • Management
  • Marketing
  • Retail
  • Training
  • Women In Business

Katherine Sampson started life in a traditional Greek Family. Leaving school at 16, marrying at 18 and having her first child at 25, she had no aspirations for a career outside of the home.

Life took a turn, when facing life as a single mother with 2 children, she decided to create a future for her family and in 1992 bought a run-down sandwich bar in Knox City Shopping Centre for $300k. She worked hard, upgraded the store and renamed it Healthy Habits.

After trading successfully, Katherine decided to open an additional 3 Healthy Habits stores. The businesses were growing and life was comfortable for Katherine and her children, but her dream and vision for a franchise were never far from her thoughts.

In 2004 Katherine took the next step and started the Healthy Habits franchise business. 43 stores were opened in Victoria, Canberra, New South Wales, Queensland and Christchurch New Zealand.

In 2009, Katherine decided it was time to bring on additional expertise and funding and sold 80% of her business to the Dymocks Group of Companies. In 2012, the remaining 20% was also sold to them.

After taking a break and rebalancing her life, Katherine launched a new Burger concept called HELLO SAM. 12 months ago she also launched a vegan concept.

Let Katherine take you through her journey, through the ups and downs of business life.  It’s been an adventure. 

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