Katrina McCarter
- Author
- Business
- Business Skills
- Business Success
- Consumer Trends
- Female Speaker
- Marketing
- Sales
Katrina McCarter has always been fascinated by how people think, choose and buy.
From collecting and reselling golf balls as a child to saving for her first international trip by working at KFC at 16, she has long understood one simple truth. If you understand people, you understand what drives every decision.
Today, Katrina is an international keynote speaker and consumer insight strategist who helps organisations understand today's customer and what it takes to drive growth in a rapidly changing environment.
With more than 25 years' experience across corporate leadership and entrepreneurship, Katrina is known for her practical, data-driven approach to understanding customer behaviour and translating it into low-cost, high-impact growth strategies. She began her career on the ground, working her way up from a graduate role in sales to leading a $140 million division for a Fortune 100 company. Having worked at the coalface of business, she brings real-world credibility and commercial insight to every stage she steps onto.
Katrina's work focuses on turning customer behaviour and research into clear actions that improve trust, strengthen relationships and drive measurable results.
She is the creator of The Trust Deficit, her landmark keynote exploring why customers are more sceptical, more selective and quicker to walk away, and what organisations must do to become the obvious choice in a market where trust has become the ultimate growth driver.
In addition, Katrina delivers a suite of highly requested keynotes including Meet Your Customer Where They Are, Different or Die, Marketing With No Money and Get More Clients.
She has worked with organisations across Australia, the US and Europe and has shared the stage with global brands including Google, Facebook and Audible in New York and Paris.
A five-time B&T Women in Media Awards finalist, Top 50 Small Business Leader and recipient of a Noble Platinum Award for Outstanding Leadership in Marketing, Katrina is also a bestselling author and trusted advisor to organisations seeking practical ways to grow.
Katrina holds a Bachelor of Business in Marketing and an MBA in International Business.
Known for her engaging and relatable style, Katrina delivers presentations that are practical, relevant and immediately usable. She connects quickly with audiences because she combines commercial experience with deep customer insight and shows exactly how to apply it in the real world.
- The Trust Deficit: How Today’s Customers Decide Who to Trust and Why It Drives Growth
- Different Or Die: How to Stand Out in a Market Where Customers Have Endless Choice
- Meet Your Customer Where They Are: How Different Generations Choose, Engage and Decide
- Marketing With No Money: How to Grow Your Business Without a Big Budget
- Get More Clients: How to Get Found, Chosen and Recommended
Katrina delivered a highlight presentation to almost 500 delegates at our “Look Forward Conference” in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eye care consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5/5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina.
Katrina McCarter is one of the most insightful voices on customer behaviour and trust in the market today. In the line of my work, I see many professional speakers around the world. In my view, Katrina McCarter is one of the best at a true global level. The depth of her knowledge and experience, strongly reinforced with research and data makes every topic that she shares incredibly valuable and practical to every single audience. Katrina shares deeply relevant and accessible stories, examples and case studies in a powerful way. If you want a professional speaker to educate, inspire and challenge your audience — Katrina McCarter will tick every box, every time.
Katrina has worked closely with APPA over several years across research, strategy and member engagement. She brings a deep understanding of today’s customer and an exceptional ability to translate data into clear, commercially relevant action. From leading multiple research projects to facilitating our Board Strategy Day and delivering conference keynotes and member programs, Katrina consistently delivers insightful, practical work that connects directly to growth. She is also an engaging and highly professional speaker who connects quickly with audiences and delivers content that is both thought-provoking and actionable. Katrina is a trusted partner to our organisation and I would highly recommend her."
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