Katrina McCarter
- Author
- Business
- Business Skills
- Business Success
- Consumer Trends
- Female Speaker
- Marketing
- Sales
Katrina McCarter is an award-winning international keynote speaker, best-selling author and customer insight strategist.
Katrina helps leaders understand how today’s customer decides who to trust and what that means for growth.
Katrina brings deep commercial experience to her work. She led a $140M sales team for a Fortune 100 company and built a 150,000-strong community on a minimal marketing budget.
She has been speaking professionally for over a decade, delivering keynote presentations across Australia, the US and Europe, and has presented alongside companies including Google, Facebook and Audible.
Katrina is the author of two best-selling books and a recognised media commentator on customer behaviour and business growth.
Her work draws on global research and real-world application, translating customer insight into practical strategies that improve conversion, retention and long-term growth.
Katrina’s fascination with customer behaviour started early and has shaped a career dedicated to understanding how people decide what to buy and who to trust.
Because in today’s market, understanding your customer is no longer optional.
It is the foundation of growth.
- The Trust Deficit: How Today’s Customers Decide Who to Trust and Why It Drives Growth
- The Customer Trust Code: Trust is Built Through Drivers
- Different Or Die: How to Stand Out in a Market Where Customers Have Endless Choice
- Meet Your Customer Where They Are: How Different Generations Choose, Engage and Decide
- Marketing With No Money: How to Grow Your Business Without a Big Budget
- Get More Clients: How to Get Found, Chosen and Recommended
Katrina delivered a highlight presentation to almost 500 delegates at our “Look Forward Conference” in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eye care consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5/5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina.
Katrina McCarter is one of the most insightful voices on customer behaviour and trust in the market today. In the line of my work, I see many professional speakers around the world. In my view, Katrina McCarter is one of the best at a true global level. The depth of her knowledge and experience, strongly reinforced with research and data makes every topic that she shares incredibly valuable and practical to every single audience. Katrina shares deeply relevant and accessible stories, examples and case studies in a powerful way. If you want a professional speaker to educate, inspire and challenge your audience — Katrina McCarter will tick every box, every time.
Katrina has worked closely with APPA over several years across research, strategy and member engagement. She brings a deep understanding of today’s customer and an exceptional ability to translate data into clear, commercially relevant action. From leading multiple research projects to facilitating our Board Strategy Day and delivering conference keynotes and member programs, Katrina consistently delivers insightful, practical work that connects directly to growth. She is also an engaging and highly professional speaker who connects quickly with audiences and delivers content that is both thought-provoking and actionable. Katrina is a trusted partner to our organisation and I would highly recommend her."
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