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Cameron Schwab Travels from Melbourne, VIC

Cameron Schwab


  • A F L
  • Management
  • Sport
  • Success

Cameron Schwab was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game. He then spent the next 25 years as the CEO of three AFL clubs, the second longest serving CEO in the modern game.

The CEO roles Cameron took on all had something in common. The clubs were at their lowest ebb, uncompetitive on the field, and facing massive financial, structural and strategic challenges off it, which, in combination, threatened their survival.

The AFL is an unforgiving, unrelenting and often ruthless environment. Progress is hard-won, but in all cases, the fortunes of the clubs Cameron led were restored, both on and off the field.

A measure of his legacy is the fact that Richmond, Melbourne and Fremantle are now, by any measure, vibrant, financial and highly competitive clubs. Their supporters can look to the future with great hope and optimism.

Cameron has channeled his deep experience in leadership in professional sport and business, mentoring CEOs, senior and emerging leaders and their organisations across many industry sectors, those seeking to build high levels of cultural, strategic and leadership trust as the basis for sustained high-performance.

Cameron is also an artist, and there is a compelling creativity and originality in his storytelling and speaking. He explores the deep personal and professional challenges he faced as a leader, his openness, vulnerability and generosity creating a powerful connection with his audience, who will be reaching for their notebooks to record the insights and wisdom from a fully-lived leadership experience.

Keynote Titles

  • The Score Takes Care of Itself - Aligning Purpose and Performance
  • Being Brave - The Authentic, Vulnerable and Courageous leader
  • Leadership is about the example you set and the culture you create
  • Leveling Up - What business can learn from professional team sport


As a leader, you want a coach that makes you better. Cameron Schwab makes me better. End of story. Every Session grabs my attention. Through sharing stories or leaning on his diverse experience and incredible curiosity and creativity, he makes every session a work of art.

Carlton Football Club

I’ve had the privilege of listening to Cameron talk about leadership and life twice now. I was so impressed the first time that I asked him to present to my Leadership Team. You could have heard a pin drop on each occasion and everyone, sports enthusiast or not, got so much out of the session. Cameron tells a powerful, entertaining, and deeply personal story that resonates with everyone who has experienced change and challenge.

John Holland

It was truly incredible to sit in the energy of a room of people completely captivated by your storytelling. Your vulnerability and the art you have mastered in weaving your personal story into some incredible lessons for leadership and life. Thank you Cameron for a very moving and insightful session with our key clients overlooking the MCG. The feedback on the day and in the messages posted was just fantastic. We are very grateful.

Six Degrees Executive

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