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Michelle Cowan Travels from Perth, WA

Michelle Cowan


  • A F L
  • Business
  • C E O / M D
  • Customer Service
  • Female Speaker
  • Leadership
  • Sales
  • Sport Coaches
  • Team Building
  • Team Sport
  • Time Management
  • Women In Business

At 21 Michelle became Australia’s first female WAFL assistant coach and put West Perth through their paces.  

At 23 she managed 150 staff through a $10.3 million leisure centre redevelopment.  

At 25 she became Managing Director of her own national training company dealing with some of the biggest names in Australian sport, and at 27 she became a mother also known as storyteller, doctor, teacher, fireman, garbage truck driver, princess, 5th Wiggle and more.

Her role at West Perth Football Club was followed by a three year stint at South Fremantle Football Club as midfield coach.  Michelle later took on a dual role at Melbourne Football Club as the Senior Coach of their Women’s Team and Development Coach for the Men’s team. Awarded the 2013 Football Woman of the Year and AFL DSR Coach of the Year 2014 Michelle was also the inaugural Fremantle Dockers AFLW Senior Coach 2016 – 2018. She is currently Assistant Coach for West Coast Eagles AFLW team.

Combining her two passions of being a mother and AFL coach, Michelle’s amazing story is a tribute to what all of us can achieve with enough guts, grit and determination.  Her achievements have made the path that much clearer for the next generation of women in football proving that when it comes to footy, gender is no longer a barrier to kicking goals.  

Michelle is a charismatic speaker whose presentations will motivate, inspire and entertain any audience.

Keynote Titles

  • Floral Bras & Footy Boots – Michelle’s personal story
  • The Confidence Coach. The confident you, how to be more confident
  • Match Fit with Coach Cowan, is your business or company match fit?


Michelle's honest account and energetic delivery of her personal journey was a true crowd favourite.

EDGE Events

Powerful and a true inspiration, a must see.


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